SEO-Focused Website Audit

A thorough evaluation of where you are right now

A website audit is perfect for anyone just getting started with their SEO or is revisiting this after some time away. Really, it’s for anyone who wants to gain a deeper understanding of what is currently working for and against them. I will go through your entire website from an SEO perspective, and give you a detailed outline of where you stand. 

The audit includes:  

• A review of the top keywords you are currently ranking for and a technical analysis of key areas that could be impacting your site’s performance including heading tags, content length and type, load time, image naming, broken pages and errors, mobile friendliness and more. 

• All presented in a PDF with a walkthrough call to discuss everything I’ve found and suggestions for issue prioritisation.

SEO Strategy Consulting

A clear direction to move you forward

One-on-one consulting is for anyone who wants to gain traction with SEO on their website. I will put together a clear plan of action for you to move forward and implement yourself, based on my own research into where you stand right now and our discussions of where you want to get to.

Digital strategy consulting includes:

• A full website audit (see above) to help us get a better understanding of where your website is performing well and what could use improvement. 

• A custom SEO strategy for you to implement. While the primary focus will be on your website and content, I can also include suggestions for social media and digital advertising channels if that makes sense for your business. 

• Unlimited email support throughout our time working together. 

Digital Strategy & SEO Implementation

Working Together To Build A Solid Foundation

Digital strategy & implementation is for those of you who really understand the value of SEO but don’t have the time to do the work, so want to pass it over to someone who really knows what they’re doing. I will do a thorough analysis of where you are now, put together a clear plan, and then take action on it. 

Strategy & implementation includes:

• A full website audit (see above) plus implementation of SEO updates on your website.

• We’ll start by laying the foundations for moving forward. I’ll put together keyword research and a strategy map of where these phrases should go on your website. I will then optimise your key landing pages and blog posts, along with providing additional recommendations for later implementation. 

• From there, it’s up to you how much SEO work you’d like completed and how often. Every client is different, so take a look at the custom projects below for an idea of the type of work I can help you with.

• We’ll create a plan for ongoing optimisation, along with any training you would like so that you can feel empowered and knowledgable if you’re interested in working on some of your SEO yourself.

• Unlimited email support throughout our time working together.

• Keyword research for core service pages and blog posts

• Keyword strategy maps

• Digital marketing-focused competitor analysis reports

• Marketing strategy planning and reviews of any existing documents

• 1:1 idea brainstorming and digital consulting check-ins

• In-house team training and workshop sessions - limited availability; currently via Zoom only due to COVID-19

• Copywriting for web content pages and blog posts for both B2B and B2C businesses

• Proofreading and copyediting for new web or blog content

• Content topic research for blog posts or other marketing collateral

All web copywriting is fully optimised to include recommended SEO keywords, internal links and suggestions for image alt text.

Looking to see some of the writing work I’ve done for clients? Check out my portfolio on Authory.